Cincy Start-Up protects your 3D design and makes sure it works


Global 3D market loses $ 100 billion every year due to manufacturing theft according to the latest statistics. These losses could eventually total 30% of the market according to the boss of the Cincinnati start-up, Physna.

Physna says its special software, to protect 3D printed objects by dissecting and analyzing them, is in beta testing and will be released in February.

CEO Paul Powers has a background in intellectual property law and says that these days it’s very easy to steal someone’s design. “Everything from toys and simple things you’d expect to be 3D printed to things you didn’t want or even knew was possible to 3D print like the TSA master key which is in all luggage. It can be 3D printed right now and unfortunately it has been hacked several times. “

Credit Physna

WVXU’s Ann Thompson speaks with Physna’s technical lead, Glenn Warner, who has printed nearly identical blocks of plastic that the software can detect the differences.

Physna software can unravel the DNA-like properties of physical objects in seconds to discover the differences. Using mathematics, artificial intelligence, physics, and complex algorithms, it breaks down information into tens of thousands of bits of data and compares them to tens of thousands of other bits of data to create a model. digital. Powers says it’s different from what others have done using visual analysis.

Powers says, “Here’s an analogy. If you had a cat and someone took a picture of it and put it on Google Images, good luck finding your cat with search terms because there are so many cats there. We would be able to narrow it down to that exact cat. “

Physna focuses on these three areas:

  • Protection of intellectual property
  • Company quality control
  • Liability protection in schools

The reason Physna can detect 3D copies is that developers have to upload their design to a 3D printing program like Slicer. Cincinnati society has access to this program and others.
IP protection: According to Powers, “So once the model is in our database, any other model will automatically be associated with it and if it includes a certain threshold and matches 3D printing, our software will be able to block that. and say you can’t print this or expand that anyway without having permission to do so. “

Company quality control: “If there is a heart valve that needs to be implanted and you want to make sure it is accurate, there are certain physical properties of things that the human eye does not detect very well and sometimes cannot detect. The software can detect each variant.

Schools: Physna May Prevent Children from Printing Licensed Weapons and 3D Objects.

Going forward, Powers says the company’s artificial intelligence will determine how to fix the design of a 3D object that isn’t working. It also intends to improve 3D facial recognition and the detection of cancerous tumors.