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Canadian Tire Corporation launched one of the first campaigns in Canada to use Branded Cities’ Activate DreamRoom 3D technology at Yonge and Dundas and Union stations in Toronto. Photo courtesy of Brand Cities
Canadian Tire Corporation launched one of the first campaigns in Canada to use Branded Cities Activate DreamRoom 3D technology at Yonge and Dundas and Union stations in Toronto.
Branded Cities, a leading out-of-home media company specializing in iconic places, says this technology is “the hottest trend in digital outdoor advertising and a monumental addition to an already impressive collection of over one. dozen of digital capacities that Branded Cities offers to its customers.
DreamRoom 3D uses proprietary technology that allows brands to create an immersive world in their advertising and generate a memorable and engaging experience for audiences. This type of execution is further enhanced with full motion digital displays and is best applied to large format assets in high traffic locations.
“It’s exciting to be at the forefront of innovative and exciting technology, and we are excited to bring this world-class functionality to the digital signage industry here in Canada,†said Toby Sturek, President of Branded Cities Canada. . “Our iconic venues, which feature the largest full motion digital screens in the country, are the perfect way to execute this creative expression. This Canadian Tire campaign highlights our goal of providing the best solutions to our customers and will leave an unforgettable impression throughout the city and our industry.
The ad features the Canadian Tire line of pet food products available in store. The products are accompanied by a live three-dimensional recording of a dog in Yonge and Dundas, and a cat in Union Station. The campaign began on November 8 and will run for four weeks. A special campaign activation is slated for November 21 in Yonge and Dundas, which includes massive display and giveaways.
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