The growing uses of 3D printing are fostering new opportunities for innovation and business development, but also creating challenges for lawyers, as this technology tests long-standing standards around intellectual property.
âWhen I started to focus on this area, I realized that there weren’t a lot of people serving this industryâsaid attorney Kevin Bell, partner at Arnall Golden Gregory LLP. “I think I started working in supplements around 1995, then around 2000 I was doing a lot of litigation in the area of ââsome of the founding patents in creatine on creatine load and stuff.”
Bell explained that the supplements industry, from an intellectual property perspective, is uniquely positioned due to regulatory constraints. In addition, there has been a lot of innovation in the last 5-7 years.
“I’m shocked to see the kind of innovations going on”, said Bell. âI think the creative side is endless. Businesses are always interested in hearing new ideas. They rarely hear them from a lawyer.
While patents can provide a good head start over competitors or give a business peace of mind, Bell said it only pays off if you plan to use patents wisely.
âI tell a lot of people, if you’re not going to do something with your patents, buy art, it’s cheaper. Patents are very expensive.
To learn more about Bell, including some of its innovative ideas for supplement brands, listen to NutraCast.
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NutraCast is a podcast that focuses on ideas from the nutrition industry. It is a production of Nutra Ingredients-United States. Music by Kevin Macleod.