“Whether it’s the energy efficiency packages and state-of-the-art energy storage solutions we provide to homeowners, or the production of our Super Bowl commercial, we always seek to be at the forefront of technology,” said Jayson Waller, CEO of POWERHOME SOLAR.
February 09, 2022
POWERHOME SOLAR, one of America’s fastest growing solar companies, today announced that it will use groundbreaking naked-eye 3D technology for its Super Bowl LVI 2022 television commercial.
The high-tech TV spot creates a three-dimensional experience for viewers as if they were in the front yard of a neighborhood under a starry sky, with grass and a 12-foot section of white picket fence as the only physical props on the tray.
“We are proud to be innovators at POWERHOME SOLAR,” said Jayson Waller, CEO of POWERHOME SOLAR. “Whether it’s the energy efficiency packages and state-of-the-art energy storage solutions we provide to homeowners, or the production of our Super Bowl commercial, we always seek to be at the forefront of technology. This TV commercial is just another way for us to innovate.
Sussman Agency, the go-to agency for POWERHOME SOLAR, has partnered with South Florida-based BrandStar Studios to utilize their market-first augmented reality and mixed reality capabilities in its production studio of 43,000 square feet. BrandStar uses Unreal Engien software, a 3D creation platform originally developed for video games that has now been adopted by the film and television industries.
BrandStar Studios recently made a multi-million dollar investment, and the new features also include an LED wall with a 1.9mm pixel pitch, with the highest resolution currently in use up to an image quality of 12k, as well as three 27-by-10-foot motorized engines. LED ceilings, a fully equipped control room, Sony VENICE digital cameras, a Mo-Sys VP Pro XR and a server system designed for virtual productions.
“This has been a true collaboration between POWERHOME SOLAR, Sussman Agency and BrandStar Studios to bring this groundbreaking 3D experience to consumers,” said Dino Rotondo, President of The Sussman Agency. “We are committed to bringing the message of endless energy to the Super Bowl stage in an impactful and entertaining way.”
“It has been a privilege to partner with POWERHOME SOLAR and the staff at Sussman Agency,” said Mark Alfieri, CEO and Founder of BrandStar. “The collaborative product is sure to be one of the most innovative Super Bowl ads this year.”
Directed by creative veteran David Doolittle, the high-tech, high-energy spot featuring Waller features synchronized 3D technology and specialist lighting, taking inspiration from their “Life Powered by the Sun” themed campaign which shows how the world is evolving for an ecosystem driven by energy empowerment.
The Super Bowl ad embodies POWERHOME SOLAR’s exponential growth over the past year and a half. The company has recruited nearly 1,500 new employees since the pandemic to meet demand for solar and energy empowerment in the 15 states it serves. POWERHOME SOLAR also plans to add several additional customer experience team members and several new technology tools to further improve the customer experience and journey, also focusing on the needs of new and returning customers.
With the ad airing in more than 15 media markets across the United States, it is expected to get a lot of attention from Super Bowl fans and media enthusiasts.
For more information about POWERHOME SOLAR, visit https://www.powerhome.com.
About SOLAR POWERHOME
POWERHOME SOLAR is an energy efficiency company that provides high-quality, American-made solar panels as part of a complete energy-saving package for residential customers. The company was launched in 2014 in Mooresville, North Carolina, and today has more than 2,100 employees, including a sales division. Operating in 15 states, it is ranked No. 520 on the 2021 Inc. 5000 list of America’s fastest-growing private companies – the fourth time in five years that the company has made this prestigious list. For more information, visit http://www.powerhome.com or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Sussman Agency
Sussman Agency is a leading marketing and advertising firm specializing in building, maintaining and growing brands. The agency was founded 57 years ago by CEO Alan Sussman, who guided the company to become one of the top “retail” marketing companies in the country. Recognized for its unique approach and in-depth knowledge of consumer behavior, Sussman has achieved myriad advertising and marketing successes for some of the biggest and brightest brands. The Sussman Agency prides itself on being one of America’s most innovative and disruptive marketing and advertising firms. To learn more, visit http://www.thesussmanagency.com.
About BrandStar Studios
BrandStar Studios is South Florida’s premier production hub. The 43,000 square foot facility houses a 13ft x 100ft plus 1.9mm LED video wall with three 27ft x 10ft LED ceilings. Powered by a Grass Valley control room, we can fit any viewing into a live format, also offering live streams. Constantly aware of the rapid evolution of the industry, the studio’s virtual capabilities are endless, integrating Unreal Engine environments, modular sets for hybrid/virtual events and productions. The studio also has two fully equipped kitchens and serves as a one-stop-shop for all production needs. For more information, visit http://www.BrandStarStudios.com.
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