Red Wing Shoes uses 3D technology for faster, more customizable fittings

Red Wing Shoes fans, whether they are open office city dwellers or rust-proof hard hats, can now enjoy a new, highly personalized in-store experience. The heritage footwear brand popular with a wide cross-section of the population has rolled out a new custom fit system across its more than 500 physical retail locations. The AI-powered “Ultimate Fit Experience” provides customers with a unique custom fit system for work boots, insole and sock to provide the best possible footwear experience.

Store visitors hoping to walk away with a better spring in their step will be greeted by a Red Wing store associate who will begin by asking them to create a personalized assessment of their work environment and safety requirements. After all, the iconic Made in the USA shoe brand produces leather boots for heavy-duty work. Red Wing Shoes was the primary footwear supplier for American troops fighting in both World War I and World War II, and although the company expanded into more cutting-edge products, its emphasis on service, safety, durability and reliability continues to this day. daytime.

Once the assessment is complete, the buyer’s unique results are combined with an artificially intelligent foot analysis solution from FitTech. Volumetric. The Volumental 3D scanner provides a complete assessment of the client’s foot in less than five seconds. Next, the customer steps on a pressure plate in the store which provides additional foot fit context by providing a dynamic scan visualizing their walking gait and pressure points. AI technology then takes all of this data to create a 3D model of the customer’s feet and combines it with the Red Wing work boot library to provide a finely personalized recommendation tailored to the buyer’s size and support needs.

But that’s not all, in partnership with Superfeet Custom Insoles, Red Wing stores will also offer customers insole recommendations and allow them to purchase specially customized, 3D-printed insoles unique to them and their movement patterns. It’s all part of the retailer’s goal to provide a top-notch experience for its customers by optimizing the customer journey.


This article originally appeared in the PSFK iQ report, Optimizing Customer Journey Personalization.