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Redefine Meat, a pioneer in plant-based meat products, has taken a new step in its journey. The company, which uses 3D printing in its food production, launched the first whole plant-based cuts that look a lot like real meat products. New-Meat products will be available at a number of high-end restaurants in the UK, Germany, the Netherlands and Israel.
What’s on Redefine Meat’s latest menu? A number of products that are sure to make your mouth water including plant-based cuts of beef and lamb, premium burgers, sausages, skewers of lamb and beef chopped. The versatility of its New-Meat products will allow chefs to craft and prepare various dishes based on plant-based products and impress diners, especially meat lovers who are still hesitant to cut down on actual meat consumption. .
Redefine Meat’s alternative meat products are truly an innovation, as the company uses many cutting-edge processes, such as materials science, AI, and 3D printing, in their production. In fact, the company’s patented 3D printing process is essential in creating edible, plant-based products that both taste and, most importantly, feel like real meat. Thanks in part to a significant funding round in early 2021, the company was able to progress steadily in the marketing of its New-Meat products.
Ultimately, the company hopes its products will provide a more sustainable alternative for people who enjoy cooking and eating meat, but want to consume less animal products. Already, Redefine Meat’s products have been praised by various chefs, including Michelin-starred British chef Marco Pierre White, Dutch TV personality Ron Blaauw, chef of Berlin-starred restaurant FACIL Joachim Gerner and Israeli chef Shahaf Shabtay.
“When I first tasted Redefine Meat, I was blown away,†said White, the youngest chef to receive three Michelin stars. “The world needs to eat less meat, but the reality is that until now plant-based meat products have been grossly insufficient in terms of the quality and versatility required for our menus. Redefine Meat’s New-Meat products are pure genius, giving you all the health and durability benefits of plant-based products, without compromising on taste and texture.
Celebrity Chef Shabtay added, “Redefine Meat has created an ingredient that allows me to unleash my creativity and create dream menus for any cuisine. As a chef, the ability to cook for every type of dinner – vegetarian, vegan, kosher and more – without barriers or compromises, using a variety of techniques such as roasting, grilling and slow cooking, is simply amazing. .
The company’s most recent announcement for its new whole-cut product line also demonstrates Redefine Meat’s commitment to developing plant-based versions of almost all meat products and cuts. Eshchar Ben-Shirit, CEO and Co-Founder of Redefine Meat, commented, “We have achieved a level of superiority in taste and texture that has surprised even some of the world’s most recognized chefs, and our unique technological capabilities allow us to replace each part of the cow for the first time. By continuing our close collaboration with the leading culinary world, we will accelerate the rollout of our products over the coming months – starting with Europe, then the United States and Asia – and the launch in multiple channels of distribution next year. “
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