swatchbook and VNTANA collaboration give brands like Merrell unparalleled 3D design and deployment capabilities

LOS ANGELES–(BUSINESS WIRE)–swatchbook, the pioneering digitization and materials sourcing platform, and VNTANA, the industry leader in 3D infrastructure technology, today announced a partnership that will empower brands in the transformation digital products. The new integration gives brands like Merrell a competitive edge, allowing them to deploy 3D at scale across a range of channels from the web to B2B showrooms, the metaverse and more, increasing their speed to market. market, reducing costs and increasing sales.

As fashion and apparel brands expand into new markets and become more cross-functional, they face an increasing challenge to deliver a seamless experience to customers and employees, especially when it comes to digital processes that extend throughout the organization. To support this effort, the two technology companies have partnered in a move that will improve end-to-end digital processes for customers, such as Merrell, which saw immediate success deploying the two platforms as part of a unified solution.

The swatchbook platform allows Merrell to upload its CAD/DCC assets in standard formats for cross-functional collaborations. Using the platform and its innovative “mix” application, Merrell’s design and development teams can also connect directly with suppliers, allowing them to more efficiently source materials, calculate costs and streamline their models for manufacturing processes in real time and on mobile. app while using touch interaction. Something that wasn’t available to brands at this scale. Now that it’s possible, brands can create and distribute completed designs to the swatch cloud to create render-assisted design packs as well as vBOM creation and beyond. The end products of this process are then published directly to VNTANA using the new integration and instantly convert digital assets from CAD meshes into fast-loading, interactive 3D files optimized for sharing, collaboration, and e-commerce.

VNTANA’s patented optimization software automatically converts high-fidelity 3D models into web-ready formats, instantly reducing their size by up to 99% with no loss in quality, making them ideal for use on digital platforms such as e-commerce sites, B2B virtual showrooms, social networks. the media and the metaverse. This process enables seamless collaboration from design to sale, ensuring the highest quality and precision, without any manual effort. With VNTANA, there is no need to manually rescan products at various stages of the design, development, and release process. Prior to its integration with VNTANA, Merrell’s 3D artists spent days manually optimizing and converting each 3D design file to meet various digital standards whenever a 3D design needed to be shared on a different platform.

“We’ve seen so many brands waste time and money recreating 3D models for various end-use cases, so we created an automated and scalable solution that could easily plug into a brand’s existing tools” , said Ashley Crowder, co-founder and CEO of VNTANA. .

“Our integration with swatchbook is a great example of how VNTANA’s optimization software can be the main plumbing that allows a brand to scale quickly in 3D, without changing the way they work today. Integrating VNTANA into the 3D design process allows Merrell to capitalize on investments already made in 3D.

A common goal of both Swatchbook and VNTANA is to help brands reduce their need for physical prototypes by using 3D to make design decisions and impact sales before products are even manufactured. With this efficiency, companies can produce new products faster while reducing their carbon footprint, saving money and providing a better customer experience. For example, Merrell calculated an 81% cost saving when using this technology, as well as a savings of approximately one month on lead time per model.

“Our integration with swatchbook and VNTANA has allowed us to maximize the potential of our 3D assets by enabling us to deploy them across design, development and release platforms,” said John Burch, SVP Global Footwear at Merrell. . “At a time when adapting and adopting technology is essential to keep pace with the modern consumer and stay ahead of the competition, these two platforms help us stay ahead of the game and improve our ability to make decisions. rapidly.”

“We are always striving to provide our customers with software that allows them to adapt their digital journey to increase their productivity,” said Yazan Malkosh, Founder and CEO of swatchbook. “The new integration allows for a smoother experience for teams and their customers. We hope this flexibility will provide brands with an opportunity to rethink the way they design, sell products, and communicate with customers in a more collaborative way.

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About the color chart

swatchbook is a design and software company that develops apps that make you smile. Founded in 2017, the company focuses on developing cloud, desktop and mobile software applications that help bring the creative community within an organization into the product development process.

Swatchbook is located in sunny Irvine, California. Its founders share a deep passion for design and workflow quality, as well as a deep understanding of the challenges of the digital product development process and the future needs of businesses across many industries.


VNTANA is a one-of-a-kind 3D infrastructure platform trusted by major apparel companies such as VF Corp, Hugo Boss, and Diesel that makes 3D accessible across all platforms. We help brands, original design manufacturers, retailers and technology platforms deploy 3D at scale in design, development, sales and marketing. VNTANA’s fully automated and patented 3D optimization reduces 3D file sizes by up to 99%, instantly converting existing 3D design files to the file types and sizes needed for any end use case and delivering those optimized files via fastest and fastest charging in the industry. quality 3D web viewer.