Why Wayfair Works With Competitors To Advance 3D Technology


In episode 266 of Total Retail Talks, Joe Keenan interviews Shrenik Sadalgi, director of research and development at Wayfair and chairman of the Khronos 3D Commerce working group. Hear Sadalgi explain why he believes 3D content has yet to be widely adopted by retailers, how consumers are not yet used to interacting with 3D content on a regular basis, and how retailers can take advantage of this technology during this time. increase in e-commerce activity.

Sadalgi explains how Wayfair has partnered with other leading retailers to join the Khronos 3D Commerce Working Group, a collaborative initiative to create a set of guidelines for 3D experiences, augmented reality and virtual reality, as well than what Wayfair hopes to gain by participating in this initiative. Sadalgi explains how Wayfair is already using 3D content, potential new use cases for the technology, and how the online retailer is tracking the effectiveness of its 3D technology in the consumer’s shopping journey. Finally, he explains the difference in consumer behavior he tracks between mobile and desktop users, why it is essential for competitors to collaborate on these technology concepts as part of the Khronos Group initiative, and how he sees the 3D technology will have an impact on Wayfair’s business in the future.

Shrenik Sadalgi is an ideator, futurist, thinker-factor and technologist. As Director of Research and Development at Wayfair, he leads long-term R&D exploration for Wayfair, where he pioneers the future of retail and home business by leveraging emerging technologies. . Shrenik is also president of the Khronos 3D Commerce Exploratory Group, a group of leading retail and technology companies exploring the opportunity to accelerate the adoption of 3D experiences by establishing a set of universal standards for creating and the distribution of platform independent 3D models. Prior to joining Wayfair, Shrenik was involved in the creation of Horizon Mobile from the office of the CTO of VMware; helped create an interactive pointer-based multimedia system for television at Hillcrest Labs, and an AR experience for users to collaborate and create music informally in a shared physical space called ARmonica that was on display at the ‘UIST 2010. Shrenik holds a master’s degree in computer science from Columbia University, where he was awarded the MSTA scholarship.


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